Cookies Usage Policy

Last updated: 15 September 2026

This Cookies Usage Policy explains how MAELYTH ENTERTAINMENT LTD, Company Number 17417195, registered at 50 Princes Street, Ipswich, IP1 1RJ, United Kingdom (“we”, “us”, “our”, or the “Company”) uses cookies and similar technologies when you visit and use keyofburdens.com (the “Website”).

This Policy should be read together with our Privacy Policy and Terms and Conditions.

1. What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They help websites function properly, improve user experience, remember preferences, and collect information about how visitors use the Website.

We may also use similar technologies, such as pixels, tags, scripts, local storage, and other technologies that perform similar functions.

2. Who Is Responsible for Cookies

The company responsible for the use of cookies on this Website is:

MAELYTH ENTERTAINMENT LTD Company Number: 17417195

Registered Address: 50 Princes Street Ipswich, IP1 1RJ United Kingdom

Email: info@keyofburdens.com

Website: keyofburdens.com

3. Why We Use Cookies

We use cookies and similar technologies to:

make the Website work properly;
maintain Website and account security;
help detect and prevent fraud, abuse, and unauthorised activity;
remember your settings and preferences;
maintain sessions and account functionality;
improve Website performance and functionality;
understand how visitors use the Website;
identify and resolve technical issues;
measure the effectiveness of our communications and marketing;
provide relevant content and advertising, where applicable and where you have provided the required consent.

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the operation, security, and basic functionality of the Website.

They enable core functions such as page navigation, account authentication, checkout functionality, security, network management, and access to secure areas of the Website.

Without these cookies, certain parts of the Website may not function properly.

Examples may include cookies used for:

session management;
login authentication;
checkout and order processing;
security verification;
fraud prevention;
maintaining cookie consent preferences;
load balancing and Website stability.

These cookies do not normally require consent where they are strictly necessary to provide a service requested by you or to ensure the essential operation of the Website.

4.2 Functional Cookies

Functional cookies allow the Website to remember choices and preferences you make and provide enhanced functionality.

These may include preferences relating to:

language;
region;
currency;
display settings;
account preferences;
other Website settings.

These cookies may be set by us or by third-party providers whose functionality we use on the Website.

Where required by applicable law, functional cookies will only be used after you have provided consent.

4.3 Analytics and Performance Cookies

Analytics and performance cookies help us understand how visitors interact with the Website.

They may collect information about:

pages visited;
time spent on pages;
navigation through the Website;
traffic sources;
browser and device information;
Website errors;
Website performance.

We use this information to analyse Website usage, identify technical issues, and improve the design, performance, functionality, and user experience of the Website.

Where consent is required by applicable law, these cookies will only be activated after you have provided consent.

4.4 Advertising and Targeting Cookies

Advertising and targeting cookies may be used to provide advertisements that are more relevant to you and your interests.

They may also be used to:

measure advertising campaign performance;
limit how often you see a particular advertisement;
understand whether you interacted with an advertisement;
provide personalised advertising;
support remarketing or retargeting campaigns.

These cookies may be placed by us or by third-party advertising and marketing partners.

Where used, these cookies may collect information about your browsing activity across websites or services.

Advertising and targeting cookies will only be used where the required consent has been obtained.

5. First-Party and Third-Party Cookies

We may use:

First-party cookies: cookies set directly by our Website; and

Third-party cookies: cookies set by external providers whose technology or services are integrated into the Website.

Third-party providers may include:

analytics providers;
payment service providers;
fraud prevention and security providers;
advertising and marketing partners;
customer support services;
embedded content providers;
technical and hosting service providers.

Third-party cookies and the information collected through them may be subject to the respective third party’s privacy and cookies policies.

We recommend reviewing the relevant third-party policies where appropriate.

6. Session Cookies and Persistent Cookies

Cookies may remain on your device for different periods of time.

6.1 Session Cookies

Session cookies are temporary cookies that generally remain on your device only while you are browsing the Website.

They are usually deleted when you close your browser.

They may be used for functions such as authentication, navigation, security, and maintaining a shopping or checkout session.

6.2 Persistent Cookies

Persistent cookies remain on your device after you close your browser for a specified period or until you manually delete them.

They may be used to remember preferences, consent choices, account-related settings, analytics information, or other functionality for future visits.

7. Legal Basis for Use of Cookies

Where cookies or similar technologies are strictly necessary to provide the Website or a service specifically requested by you, they may be used without consent where permitted under applicable law.

Where cookies are not strictly necessary, including certain analytics, functionality, advertising, and targeting cookies, we will obtain consent where required by applicable law.

Our use of cookies and similar technologies is intended to comply with applicable data protection and electronic communications laws, including the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR), where applicable.

Where consent is the applicable basis, you may withdraw or change your consent at any time through the cookie preferences or consent management functionality available on the Website.

8. How You Can Control Cookies

You can control and manage cookies in several ways:

through the cookie banner or consent management tool available on our Website;
by changing your cookie preferences after your initial selection, where this functionality is available;
by changing your browser settings to block or delete cookies;
by adjusting relevant settings on your device;
by using opt-out tools provided by certain third-party services.

Rejecting or withdrawing consent for non-essential cookies will not prevent the use of cookies that are strictly necessary for the operation and security of the Website.

Please note that blocking or disabling certain cookies may affect the functionality, performance, personalisation, or availability of some parts of the Website.

9. Browser Settings

Most web browsers allow you to manage cookies through their privacy or security settings.

Depending on your browser, you may be able to:

view stored cookies;
delete individual or all cookies;
block all cookies;
block third-party cookies;
restrict cookies from particular websites;
clear cookies when your browser is closed.

For specific instructions, please consult the privacy, security, or cookie settings and help documentation provided by your browser provider.

When you first visit the Website, where required by applicable law, you may be presented with a cookie banner or consent management interface.

Depending on the cookies used on the Website, you may be given options to:

accept all cookies;
reject non-essential cookies;
customise your cookie preferences.

Non-essential cookies requiring consent should not be activated before the relevant consent has been provided.

You may change or withdraw your consent at any time using the cookie preferences functionality available on the Website, where applicable.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

11. Changes to This Cookies Usage Policy

We may update this Cookies Usage Policy from time to time to reflect changes in:

applicable laws or regulatory requirements;
technologies used on the Website;
third-party services;
our business operations;
the way we use cookies and similar technologies.

Any updated version will be published on the Website with a revised “Last updated” date.

We encourage you to review this Policy periodically.

12. Contact Us

If you have any questions about this Cookies Usage Policy or our use of cookies and similar technologies, please contact us:

MAELYTH ENTERTAINMENT LTD Company Number: 17417195

50 Princes Street Ipswich, IP1 1RJ United Kingdom

Email: info@keyofburdens.com

Website: keyofburdens.com